We hear from a lot of artists and clients- “the music PR company that we hired for promoting our last album, was really disappointing.” Well, nobody wants to spend a huge amount of cash on music marketing companies that give a very little or no results. So, before you hand over your investment in anyone’s hand, it’s better to do the research first.
So, here is the list of questions that every band lead or manager should ask a music publicist before hiring them for their album promotion.
Q1: How many client’s projects are you currently working on?
This question will help you determine that the Music Marketing Companies you are looking for has the necessary time to dedicate to your project or not. 1:7 to 1:12 is a good ratio which shows the level of support within the firm and experience of the music publicist.
Q2. The recent coverage they have worked on?
You should hire a publicist who has awareness of specific outlets and can raise promote your band or music. So, make sure the publicist has actually received coverage from major outlets, or they have a solid relationship with the places where you want to see the coverage.
Q3. With which bands they have worked with and did they match your genre?
It’s very easy to secure press coverage in a popular magazine if the band is also popular. But how they are going to get press coverage for an unknown band which is just beginning with their career? So, if your band or music fit in the same category, will the PR company will offer you the same level of commitment or not.
Q4. Ask them few examples of outlets where your band will fit good and will be promoted better?
The PR company should understand your music and your targeted audience. They should choose some mix profiles of outlets- big and small both.
Q5. How often will the music PR company send reports?
There should be transparency when it comes to reporting. So, you have to check and make sure – what work is being done on your behalf.
StarlightPR is a Cheap Music Promotion Agency which makes the band and album popular with their effective marketing strategies. They have strong relationships with the outlets making them best cost effective music PR company.